Privacy Policy
Last updated: September 25, 2026
Yumelly operates this store and online store, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Yumelly is a company based in France and powered by Shopify, which enables us to provide the Services to you. Should you interact with us or the Services in a manner that contains a link to this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
This Privacy Policy is governed by the EU General Data Protection Regulation (GDPR). Where we process personal information of customers located in the United Kingdom, we also comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact details including your name, address, billing address, shipping address, phone number, and email address. Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details. Account information including your username, password, security questions, preferences and settings. Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, and your return, exchange or cancel your item history. Communications with us including the information you include in communications with us, for example, when sending us a customer support inquiry. Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to process your payments, fulfil your orders, remember your preferences and items you are interested in, send you notifications related to your account, process purchases, returns, exchanges or other transactions, to maintain and otherwise manage your account, arrange for shipping, and facilitate any returns and exchanges.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send you marketing, advertising and promotional communications by email or text message, and to show you online advertisements for products or services on our website or other websites.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law, including responding to valid legal process, requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other advocated legal proceedings, and to enforce or investigate violations of our terms or policies.
SMS / Text Message Marketing
If you opt in to receive text messages from Yumelly, we collect your mobile phone number and your consent to receive marketing, transactional, and informational text messages from Yumelly. By opting in, you agree to receive recurring automated marketing and informational text messages from Yumelly at the phone number you provided. Consent is not a condition of any purchase. Message and data rates may apply. Message frequency varies. You can opt out at any time by replying STOP to any message you receive from us, or reply HELP for assistance.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
With business and marketing partners to provide marketing services and advertise to you.
When you direct, request or otherwise consent to our disclosure of certain information to certain third parties.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services on Shopify's behalf. To learn more about how Shopify uses your personal information, you can visit the Shopify Consumer Privacy Policy.
Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. We are not responsible for the privacy or security of such sites.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with the Services, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.
Your Rights and Choices
If you are located in the European Union, you have rights under the GDPR. If you are located in the United Kingdom, you have equivalent rights under the UK GDPR. These include the right to access, correct, delete, or port your personal information, to object to or restrict certain processing, to withdraw your consent at any time, and to lodge a complaint with your relevant supervisory authority:
- If you are in the EU/France: the Commission Nationale de l'Informatique et des Libertés (CNIL) — www.cnil.fr
- If you are in the UK: the Information Commissioner's Office (ICO) — www.ico.org.uk
Managing Communication Preferences. You may opt-out of marketing emails and texts at any time by clicking the unsubscribe link in any email, or replying STOP to any text message.
International Transfers
Yumelly is based in France. As we serve customers in the United Kingdom, your personal information may be transferred from the UK to France (within the European Economic Area) for processing. Where required, we rely on appropriate safeguards for these transfers, including adequacy decisions or standard contractual clauses recognised under UK data protection law.
We may also transfer, store and process your personal information outside the country you live in, including to service providers such as Shopify, which may process data in other countries. Where such transfers occur, we rely on recognised transfer mechanisms to ensure your information remains protected.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at contacte@yumelly.com.